This year marked the 50th anniversary of the film The Godfather and fifty-three years since the book was published. The book and three consequent movies have become part of American culture, and to this day, all generations relate to some of this story’s most memorable passages. The Godfather offers many angles of analysis. It is a story about family, crime, mobsters, money, societal power struggles, and business. Perhaps its most attractive aspect is the portrayal of humanity at its essence, which is that no human is completely good or bad. Depending on our motivations, our actions can fall into both categories and somewhere in between. Likewise, for the spectator, mafia, drug lords, gangs, guerrilla warriors, or dictators can be considered heroes. The lawbreaker, who causes suffering to some, provides a sense of justice to those who feel excluded from prosperity.
If you have read the book or watched the two first movies, you know that Don Vito Corleone did not start as a criminal. He believed in honest work and overcoming obstacles to provide for his family and attain the American Dream. Life circumstances changed his perspective and pushed the boundaries of what was acceptable. His first murder was that of an extortionist who was threatening him. With this act, he became aware of his power as he gained the respect and fear of those who were also victimized by this character. Thus, the evolution of Vito’s identity from a good guy to a criminal is filled with charisma, good intentions, cleverness, and a compass for his “line of business” that distinguishes him from the other mafia lords in the story. He is recognized by his peers as a man of respect. His extreme measures are questionable, but his core philosophy can teach us a thing or two about business and career. Here are the ones that I have found to be more relevant.
Make friends, not business. Vito Corleone’s approach to gaining power was, “Lend me a hand today, and you will have a friend in me. Later, I can return the favor,” and vice versa. When thinking about business, remember that no matter the product or the service you are providing, people are always the focus of the offer and demand. Our modern ways of marketing are only a complement to the most essential tool of all, personal relationships. People do business with people, not with systems. Gaining others’ trust by connecting with them personally has no substitute. Therefore, as you think about growing your business or career, remember the importance of establishing relationships that will speak for your character and values.
Make an offer that can’t be refused. Many business books speak about the importance of having a unique proposition. Although Don Corleone’s proposition was connected to intimidation and threat, there is validity in the idea that the uniqueness of what you offer will differentiate you from your competition. Many individuals do what you do, but what is the aspect that makes you different? What do you offer to make someone choose your business or an employee select your services? It is worth dedicating time to think about what is the offer that your client will not be able to refuse.
Don’t take it personally. It is just business. Although Don Corleone’s story is filled with violent revenge, there are many references to the importance of not taking attacks personally throughout the book. His message to his offspring and associates is that letting anger rule their decisions will only cause tragedy and the downfall of their business. We often let our feelings influence how we think about our jobs and deals. Although feeling affected personally by decisions and situations is natural, try to avoid taking things personally. Often, decisions that might affect you in the work environment have to do with a series of events that have nothing to do with you. Managing your feelings will make you more effective at advocating for yourself and contemplating other perspectives.
Bonus tip: When saying no, try to compromise. Shutting people down can cause resentment.
Perhaps the most tragic incident in the story is Sonny’s, Don Corleone’s oldest son, murder. Although the struggle amongst mobster families never really ends, this event marks the end of the war that started when Don Corleone refused to provide protection and financing to the new line of business in town, narcotics. The business was too risky, and Don Corleone drastically declined to participate in it. Nevertheless, his radical no results in a murder attempt towards him and continues with lots of bloodshed. His youngest son Michael looking for revenge becomes an assassin and an exile; war is declared amongst the gangster families, and ultimately Sonny is viciously murdered. By the time Don Corleone is willing to compromise, his empire has been weakened, and many lives have been lost. Although in this story, his denial resulted in a tragedy, in the lives most of us have, inflexible approaches and failure to negotiate can have damaging consequences. Some compromises can be valuable to ensure relationships with clients, bosses, and employees continue to thrive. Try to act reasonably and put yourself in the other person’s shoes. If you were to get a refusal, what would you want to hear so that you don’t feel completely shut down?
Aside from the social implications of organized crime, The Godfather possesses many more life and business lessons impossible to fit into this article. I would love to learn about the lessons you find in this story. Visit my social media to share your thoughts.
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